Keller Williams Culture

What makes you love working for a certain company? In listing out what makes a company one of the “best places to work,” I bet earning potential would be high on that list. (Let’s be honest, right?)

But what is that invisible force that makes a company feel less like a place that only cares about the bottom line and more like a family?


At Keller Williams, we believe a company is more than just the money it makes. It should be a place you are proud of and feel good being associated with. I like to say that people come to Keller Williams for the great opportunity, and stay for the great culture.

Now I’ll admit, a lot of companies SAY they have a great culture. So I want to talk about 3 things KW actually DOES to show we are serious about being a great place to work:


R.E.D. stands for: Renew, Energize, Donate (and it also happens to be the color of KW, that’s convenient.) This is KW’s annual day of service. Every single year all the associates in the company put on their RED Day shirts and spend a day serving worthy organizations and causes in their communities.

Real estate is a local business. And our KW agents are committed to improving the neighborhoods and cities where they work. RED Day is just another example to show that our agents really care about the cities we live in.

Family Reunion

Family Reunion is just what it sounds like: a reunion of your whole KW family members across the globe. Once a year we all gather in a major city for a week-long convention. This convention features keynote presentations, multiple training/educational breakout sessions, and of course big parties.

Listen to a state of the company and market address given by KW’s founder, Gary Keller. You’ll get to learn how KW is doing (we are an open-books company), see where it’s headed, and also learn about the national real estate market and where the trends are heading so you can prepare your business accordingly.

Once your head is full of knowledge, there is plenty of socializing time to grow relationships with your KW friends and colleagues.

You’ll have the opportunity to make great connections by meeting and socializing with agents all over the country. Now if you have clients moving out of state, you have a great KW agent to refer them to. You can also increase your business by receiving referrals from agents all over the country.

This is a great time to meet some of the top mega agents and learn from their wisdom.

KW Cares

KW Cares is a unique system because we put our money where our mouth is. When you are part of a KW market center, you can donate to the KW Cares account for that office. Whenever an agent or staff member of that office faces a particularly difficult time in their life, we have the KW Cares account to help them in their time of need. We know many people who have personally benefited from this program.

Our mission at Keller Williams is to build careers worth having, businesses worth owning lives worth living, experiences worth giving, and legacies worth leaving. Hopefully, you can see from just these 3 examples that we truly care about our culture and our people.

At the end of the day, wouldn’t you love to be with a company that not only helps its agents become super successful, but ALSO provides a great place to work?

Ready to Join KW?

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